Shubert teams with NYC & Co.

May 25, 2009

Shubert Ticketing and NYC & Company today announced an affiliate ticketing relationship between, New York's preeminent theatre ticketing service, and, the official marketing, tourism, and partnership website for the City of New York. The new marketing alliance will enable Broadway and Off-Broadway ticket purchases on via deep-links into the system.

"With the relaunch of our website and with every effort we carry out at NYC & Company, our number one objective always comes down to creating an uncomplicated, streamlined, planning and purchasing process for New Yorkers and City visitors," said NYC & Company CEO George Fertitta. "With Broadway and Off-Broadway theater as a staple experience in any visit to New York City, this new partnership with is an important addition to"

Under the new marketing alliance, visitors to the site will now be able to purchase tickets directly from show event pages, and as part of inclusive packages and special promotions throughout the website. The newly redesigned will roll out additional features, content partnerships, and enhancements, including further ticketing integration, over the coming months. 

Charles Flateman, Shubert Vice President of Marketing, notes, "Since two thirds of Broadway audiences are visitors to New York, we're thrilled to join with NYC and Company to serve the many theatre patrons who visit the website. Enabling a seamless path from to actual box office seating inventory is a significant new customer benefit." has featured over 20 advertising campaigns in the last twelve months, proving to be an effective advertising and promotional medium for Broadway and Off-Broadway shows. NYC & Company launched the "ON THE HOUSE" multi-media marketing campaign in partnership with in February 2009, boosting ticket sales at more than 30 Off-Broadway shows. features a comprehensive one-stop hub of information for visitors and residents, tailored to the interests of a variety of lifestyle categories, with select information available in nine foreign languages. The site is transactional across a variety of consumer categories, including hotels, flights, car rentals, vacation packages, restaurants, and now theater. Additionally, the website for the first time will house a dedicated cultural calendar from the City's Department of Cultural Affairs, featuring more than 300 event and exhibition listings submitted by cultural institutions across the five boroughs.

About Shubert and
The Shubert Organization is America's oldest professional theatre company and the largest theatre owner on Broadway. Since 1900, the company has produced hundreds of plays and musicals in New York City and throughout the United States. The Shubert Foundation, established in 1945, is the largest private foundation provider of general operating support for not-for-profit, professional, resident theatre and dance companies. 

Established 30 years ago to provide ticketing at Shubert owned and operated theatres, Shubert Ticketing has grown to become the ticketing industry's standard for long running open engagements. At the forefront of the ticketing industry on Broadway and around the United States, Shubert Ticketing delivers innovative solutions for private label clients and the many users of our box office, call center, and Internet services. 

About NYC & Company 
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading a positive image of New York City worldwide.

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