How important is a curtain time to customers?

March 25, 2015

Theatre Tickets Shubert Notes

Posted by Brian Mahoney, Vice President - Ticket Sales

We know from past surveys customers are aware of and like early curtains (can they still be called early anymore when they are the norm on many weeknights?).     Wednesday nights for many shows do not sell as well as Tuesday or Thursday.    Do curtain times affect the choice of which day to attend a show?    Do curtain times play a role in the choice of which show to see? 


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