Broadway Flea Market & Grand Auction
Returns to NYC’s Theater District
Sunday, September 21
The Biggest Day for Broadway Fans
Expands Footprint on West 44th Street
and Returns to West 45th Street, Shubert Alley and Times Square
(New York, NY – August 26, 2025) Broadway, fandom and community take center stage in NYC’s Theater District when the Broadway Flea Market & Grand Auction returns with theatrical treasures, starry signings and thrilling auctions Sunday, September 21, 2025.
The annual outdoor event runs from 10 am to 7 pm, with the live auction beginning at 5 pm. The biggest day for Broadway fans is produced by and benefits Broadway Cares/Equity Fights AIDS.
This year, the #BroadwayFlea expands to both sides of West 44th Street between Seventh and Eighth Avenues, giving fans even more room to uncover hidden treasures. Tables will also be on West 45th Street, with the silent auction in Shubert Alley and the live auction in Times Square.
Theater fans can explore troves of treasures at tables from current and recent Broadway and Off-Broadway shows, producing organizations, unions, guilds, marketing groups, ticket agencies, concessionaires and fan clubs, each offering hidden gems waiting to be discovered. Beloved fan-favorite tables will fill West 44th and West 45th Streets, while Shubert Alley hosts the bustling silent auction. The day culminates at 5 pm with the thrilling live auction in the Times Square pedestrian plaza between 45th and 46th Streets.
Theater lovers can bid on once-in-a-lifetime treasures from autographed collectibles and stage-used props to costume pieces, opening night packages and behind-the-scenes meet-and-greets with Broadway stars in the live and silent auctions. Online pre-bidding opens September 5, offering fans the chance to start the excitement early.
Also returning is the fan-favorite Autograph Table and Photo Booth, where dozens of Broadway’s most beloved stars and celebrated icons will gather on the deck of Junior’s restaurant to meet fans, sign autographs and snap photos for donations.
More details about the 39th annual Broadway Flea Market & Grand Auction - including participating tables, auction lots and special guests - will be announced after Labor Day.
Every treasure found and auction lot won at the Broadway Flea Market & Grand Auction directly supports a safety net of essential services for those in the performing arts community and provides lifesaving medications, healthy meals, counseling, housing and more to people nationwide living with HIV/AIDS and other critical illnesses.
The Broadway Flea Market & Grand Auction is one of Broadway Cares/Equity Fights AIDS’ longest-held traditions. The event had its humble beginnings nearly four decades ago with two tables set up by cast members and stage managers of A Chorus Line outside their stage door in Shubert Alley. Now Broadway Flea Market & Grand Auction is one of the most anticipated events of the season for theater lovers.
Last year’s Broadway Flea Market & Grand Auction raised a record $1,421,675. Since 1987, the 38 editions of the event have raised more than $20.2 million.
The Broadway Flea Market & Grand Auction is supported by corporate sponsors The New York Times and United Airlines, the official airline of Broadway Cares..
Broadway Cares/Equity Fights AIDS, the philanthropic heart of Broadway, is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theater community, since 1988 Broadway Cares/Equity Fights AIDS has awarded more than $300 million for essential services for people with HIV/AIDS and other critical illnesses across the United States.
Broadway Cares/Equity Fights AIDS is the major supporter of the social service programs at the Entertainment Community Fund (formerly The Actors Fund), including The Friedman Health Center for the Performing Arts, the HIV/AIDS Initiative and the Phyllis Newman Women’s Health Initiative. Broadway Cares provides annual grants to more than 450 AIDS and family service organizations in all 50 states, Puerto Rico and Washington, D.C., providing lifesaving medication, healthy meals, counseling and emergency assistance. At times of crisis, Broadway Cares also awards one-time humanitarian grants to provide emergency aid across the US and around the world.
For more information, please visit Broadway Cares online at broadwaycares.org, at facebook.com/broadwaycares, at instagram.com/broadwaycares, at tiktok.com/@broadwaycares and at youtube.com/@broadwaycares.