Shubert Organization and partners will bring a startup accelerator to Broadway
By Caitlin Huston
March 7, 2019
The Shubert Organization is teaming up with two partners to bring Silicon Valley to Broadway.
Alongside venture capital firm Exponential Creativity Ventures and tech training company IT Mentors, the Shubert Organization is launching a startup accelerator that will provide companies with funding, training and the ability to test products in Broadway theaters or within the Shubert ecosystem. In exchange, the Broadway Tech Accelerator will take an equity stake in each company.
At the end of the 12-week accelerator, the four participating companies will pitch their startup to investors and members of the theater community with the goal of gaining follow-on investments.
As part of the accelerator, each company will have the ability to run a pilot program for their product within Shubert theaters, including those with actively running shows, or using Shubert’s ticketing system or its marketing database.
Applications for the accelerator will open on April 1, with the first cohort beginning in May.